We believe that a strong corporate culture inspires passion among employees in carrying out their business tasks. In order to reach a higher level of business performance, new vibrancy has to be injected into our corporate culture. After careful formulation and thorough discussion, the Board approved the Bank’s Vision, Mission and Core Values. With this initiative, we have embarked on building a coherent and bank-wide corporate culture that motivates us and moves us forward in the 21st century.
- To become a dynamic and efficient bank providing integrated solutions in order to be the first choice bank for the customers.
- To provide value-added services to our customers.
- To provide high-tech innovative solutions to meet customers’ requirements.
- To create sustainable value through growth, efficiency and diversity for all stakeholders.
- To provide a challenging work environment and reward dedicated team members according to their abilities and performance.
- To play a proactive role in contributing towards the society.
- Excellence in Service
- High Performance
- Innovation and Growth