Allied Bank’s Strategic Alliance with Daraz for Black Friday

Lahore: In a strategic partnership, with a vision of diverting cash-based economy to digital channels, Allied Bank and leading online marketplace Daraz have signed an agreement to be in partnership for Pakistan’s biggest online shopping sale event of the year – Daraz Black Friday.

Starting November 20th, Daraz is offering up to 86% off on its entire assortment during the week-long sale with new deals being unveiled every day, and with this collaboration, Allied Bank VISA Card Holders can enjoy an additional 15% discount during the sale.

Allied Bank has partnered with Daraz for Black Friday for the first time this year, in a bid to provide its customers the ease and access to thousands of products at their doorstep.

“The collaboration for the upcoming online shopping sale is the first step towards enabling Allied Bank’s customer base for digitization of payments. Daraz.pk being the market leader in local ecommerce arena will definitely provide the right platform to move the populace more towards cashless spending trends,” said Faisal Nadeem Siddiqui – Group Head Digital Banking of Allied Bank.

Faisal Malik, Director Commercials Daraz, said, “We are proud to unveil our plans for this flagship sale event. In scale and magnitude, this is going to be huge. Black Friday isn’t just a sale; it’s an event, an experience. We’re working days and nights to ensure customer expectations are met and exceeded. We are happy to have Allied Bank as one of our payment partners for this event.”

Mr. Sohail Aziz Awan, Chief Digital Banking, Allied Bank; Mr. Muhammad Zaman, Group Head, Digital Banking, Allied Bank Mr. Danial Naqvi, Head of Alliances, Daraz along with other officials were also present at the occassion.