Allied Bank has entered into a strategic partnership with dEngage to deploy a unified platform for customer-driven marketing. The dEngage solution will integrate seamlessly with all customer communication channels of Allied Bank to enable event-based, personalized engagement backed by data intelligence.
The signing ceremony took place at Allied Bank’s Head Office in Lahore and was attended by senior management from both organizations.
Speaking on the occasion, Mr. Sohail Aziz, Chief Digital Banking at Allied Bank, said:
“Everyone is overwhelmed by the increasing number of marketing messages, which often become counterproductive. We are pleased to partner with dEngage to transform bulk messaging into event-based, data-driven engagements. This will not only improve customer interaction but also enhance cost efficiency.”
Mr. Aman Dotani, CEO of dEngage, added:
“Financial institutions are now prioritizing millennials and Gen Z by designing distinct digital engagement strategies. This partnership will significantly enhance the end-user experience and, in our view, reshape the digital retail banking landscape across Pakistan and the MEA region.”
About Allied Bank
Allied Bank is among Pakistan’s leading financial institutions with a nationwide network of over 1,425 online branches and 1,500+ ATMs. ABL delivers a wide range of technology-driven banking products and services designed to meet the diverse needs of its customer base.
About dEngage
dEngage is a Marketing and Messaging SaaS (Software as a Service) provider enabling brands to automate digital customer engagement. Its solutions are designed to enhance customer experience, boost revenue, and reduce operating costs. With a strong foundation in MarTech, dEngage offers both cloud and on-premises deployments tailored to diverse business needs.