Overseas Pakistanis are the backbone of our community, supporting their families back home and directly driving our national economy forward. At Allied Bank, we believe our responsibility goes beyond just processing transactions; we are here to actively reward the choices that protect and strengthen our community.
To honor this, we launched the “Stay Loyal, Get Rewards” initiative a campaign designed to give back to hard-working Pakistanis who choose safe, legal, and official channels to send money home from Saudi Arabia.
Building on Success: Our Second Remittance Campaign of 2026
Following the great success of our first remittance campaign earlier this year during Eid-ul-Fitr, Allied Bank rolled out this second major initiative to continue supporting our overseas community during the festive seasons.
By encouraging direct bank deposits through official channels, we provided families in Pakistan with a faster, safer way to manage their money, backed by exclusive rewards and total peace of mind.
Campaign Implementation
Visual deployed on social media for the campaign
Phase 1: Leading up to Ramadan & Eid-ul-Fitr
Our first phase focused on making money transfers seamless through our trusted partner network across Saudi Arabia. Anyone receiving qualifying remittances directly into an Allied Bank account was eligible for rewards.
- Timeline: March 1, 2026, to March 20, 2026
- Authorized Partner Network: Senders successfully utilized Tahweel Al Rajhi, TeleMoney, QuickPay, and Enjaz.
Visual deployed on social media for the campaign
Phase 2: Eid-ul-Adha Special
Following an incredible response from the community during the first half of the year, we brought the campaign back for Eid-ul-Adha to offer even greater incentives during the holiday.
- Timeline: May 17, 2026, to May 26, 2026
- Exclusive Partner: Enjaz
- Community Impact: Senders in Saudi Arabia were entered into a lucky draw to win brand-new smartphones, while their beneficiaries in Pakistan received guaranteed cash incentives upon receiving the funds.
Our Ongoing Commitment to Legal Channels
While these seasonal campaigns offer exciting rewards, Allied Bank’s commitment to community development through legal remittance remains constant year-round. When remitters choose official banking sectors like ABL, they ensure:
- Instant Family Support: Funds credit in real-time, giving families immediate access to financial support when they need it most.
- Uncompromising Security: Transactions flow through a fully regulated pathway, completely eliminating the risks associated with illegal channels.
- National Growth: Every legal dollar sent home directly builds up Pakistan’s formal economy, paving the way for better infrastructure, stability, and growth for the entire community.
Allied Bank Limited was proud to serve as the Diamond Sponsor of the Annual Picnic Gala organized by the Pakistan Cultural Group (PCG) in Riyadh, KSA.
The event was graced by the presence of H.E. Ahmad Farooq, Ambassador of Pakistan to the Kingdom of Saudi Arabia. During the proceedings, Mr. Qazi Muhammad Zeeshan Ali (GH-FI, International & Home Remittance) greeted the Ambassador at the Allied Bank stall, where they discussed Allied Bank’s initiatives for the Pakistani community in the Kingdom.
The event highlighted cultural traditions, strengthened community bonds, and reflected Allied Bank’s commitment to community engagement, inclusivity and social responsibility.
Allied Bank conducted a nationwide tournament designed to foster community engagement and raise awareness for legal remittance channels in key cities across Pakistan. This initiative was not only aimed at uniting communities and celebrating the nation’s love for cricket but also intended to pay tribute to the significant economic contributions of remittance-rich cities, a source of pride for the entire nation.
Spread over 10 cities, it not only promoted local talent but also created an opportunity to connect with local communities to spread awareness about legal ways of sending remittances to Pakistan.
We are committed to supporting individuals who are preparing to embark on their overseas journeys. Our dedicated field teams conduct comprehensive briefing and awareness sessions at Protectorate of Emigrants (PE) Offices across the country.
These sessions provide essential information on:
- Safe and Secure Remittance Practices: Understanding the importance of legal channels and the risks associated with informal methods like Hawala and Hundi.
- Financial Planning and Management: Gaining insights into effective financial planning strategies for overseas living.
- Banking Services and Products: Learning about the various banking products and services tailored to the needs of overseas Pakistanis.
To facilitate a smooth transition, our field teams offer on-site account opening services, allowing individuals to establish banking relationships before their departure. This ensures they have access to secure and convenient financial services throughout their time abroad.
The Home Remittance team organized a captivating Remittance Mela in Gujrat on 8th November 2024 under the patronage of SBP-PRI and in collaboration with Bank Alfalah. This event was designed to educate the public about the benefits of formal remittance channels and the risks associated with informal methods, while also providing a platform for local talent and businesses.
Key highlights of the Remittance Mela
- Financial Literacy Sessions: The Sales team conducted informative sessions to raise awareness about the importance of secure and transparent remittance practices.
- Engaging Musical Performances: A vibrant musical program featuring local artists and bands energized the crowd and created a festive atmosphere.
- Local Talent Showcase: The Mela provided a platform for local artists and performers to showcase their talents, fostering a sense of community and cultural pride.
- Entrepreneurship Support: Local entrepreneurs were encouraged to set up stalls at the Mela, offering a variety of products and services. This initiative aimed to support small businesses and stimulate economic growth.
By combining financial education with cultural entertainment, CIBG’s Remittance Mela was a resounding success. The event empowered individuals to make informed financial decisions and contributed to the local economy.
To incentivize the use of formal remittance channels, Allied Bank Limited has also conducted lucky draws for beneficiaries receiving remittances in Allied Express accounts. This initiative not only encouraged customers to choose legal channels but also rewarded them for their trust in ABL.
Allied Bank recently inaugurated improved facilities at the Protectorate of Emigrants Office (PEO) in Multan. This initiative was undertaken to enhance the PEO Multan’s infrastructure with amenities such as sheds, water coolers, fans, and improved lighting. The event was attended by senior management from ABL, PE Office Multan, and SBP officials.
This project demonstrates Allied Bank’s commitment to supporting legal remittance channels and fostering strong public-private partnerships.
