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Allied Rising Stars

Allied Rising Star | Parent Survey

Time:

6–8 minutes

Audience:

Parents/legal guardians of children aged 3–18 (existing ARS customers + non-customers)

Goal:

Understand feature priorities, trust barriers, savings behavior, channel preferences, and what drives adoption/switching.

Section A: Background

Are you a parent or legal guardian?
How many children do you have?
What is your child’s age group?
Are you aware Allied Bank offers a children’s account called Allied Rising Star?

Section B: Current Behavior (Accounts)

Does your child currently have a bank account?
If your child has an account, how actively is it used?
If you do NOT have a child account today, what is the main reason?

Section C: Goals and Feature Priorities

What is the main reason you would open a kids account? (Pick up to 2)
At what age do you think children should start learning about money and saving?
1 Not important – 5 Very important
(Rating 1–5)
What worries you most about giving a child access to money? (Pick up to 2)

Section D: Controls and Structure (Spend + Education Savings)

Which controls would you want as a parent/guardian? (Pick up to 3)
If the kids product offered two options, what would you prefer?
(Rating 1–5)
How often could you realistically deposit into your child’s education savings?
How much would you ideally deposit into your child’s account per month?
Would you use an auto-debit/standing instruction to deposit monthly into education savings?

Section E: Debit Card and Usage Rules

When should a child receive a separate debit card, in your opinion?
Which statement best matches your preference?

Section F: Benefits, Discounts, and Switching Triggers

Which benefits would make this product feel genuinely valuable for your family? (Pick up to 3)
(Rating 1–5)
What would make you switch your child’s account to Allied Bank? (Pick up to 2)

Section G: Communication and Learning Formats

How do you prefer to receive updates and important information about your child’s account?
What learning formats would your child actually engage with? (Pick up to 2)