ABL has entered into a partnership with dEngage to launch a unified platform for customer-driven marketing. The dEngage solution will be integrated with all customer communication channels of Allied Bank to enable event-based personalized communication with the target audience based on data intelligence.
The signing ceremony was held at Allied Bank’s Head Office in Lahore and was attended by senior management from both organizations.
Speaking on the occasion, Chief Digital Banking Officer, Mr. Sohail Aziz, mentioned,
“Everyone is annoyed with the increasing number of marketing messages, which are counterproductive most of the time. We are pleased to partner with dEngage to replace bulk messaging with event-based engagements driven by data intelligence. This will not only improve our customer engagements but also bring cost efficiency.”
According to Mr. Aman Dotani, CEO of dEngage,
“Financial institutions are focusing on millennials and Gen Z customers due to their increasing importance, and they are doing so by creating distinct digital engagement strategies. The partnership will improve end-user experiences which, in our opinion, will change the MEA and Pakistan retail banking landscape.”
About ABL:
ABL is one of the leading banks in Pakistan, with a large network of over 1,425 online branches and 1,500+ ATMs nationwide. It offers various technology-based products and services to its diverse clientele.
Visit: www.abl.com
About dEngage:
dEngage is a Marketing and Messaging Software as a Service (SaaS) provider whose solutions enable brands to automate digital customer engagement to improve customer experience, increase revenue, and reduce operating costs. Driven by a team of experts with vast experience in MarTech, the company offers a wide range of products and solutions available both in the cloud and on-premises.
Visit: www.dengage.com