ABL has entered into a partnership with dEngage to launch a unified platform for customer driven marketing. dEngage solution will be integrating with all customer communication channels of Allied Bank for event based personalized communication with target audience based on data intelligence.
The signing ceremony was held at Allied Bank’s Head Office, Lahore & was attended by Senior Management of both organizations.
Speaking on the occasion, Chief Digital Banking Mr. Sohail Aziz mentioned, “everyone is annoyed with increasing number of marketing messages which are counterproductive most of the time. We are pleased to partner with dEngage to replace bulk messaging into event-based engagements based on data intelligence. This will not only improve our customers engagements but also bring cost efficiency.”
According to Mr. Aman Dotani, CEO of dEngage, “Financial institutions are focusing on millennials and Gen Z customers due to their increasing importance, and they are doing so by creating distinct digital engagement strategies. The partnership will improve end-user experiences which in our opinion, will change MEA and Pakistan’s retail banking landscape”.
About ABL:
ABL is one of the leading banks in Pakistan having a large network of over 1425 online branches & 1500+ ATMs in Pakistan and offers various technology-based products and services to its diverse clientele.
About dEngage:
dEngage is a Marketing and Messaging Software as a Service (SaaS) provider whose solutions enable brands to automate digital customer engagement to improve customer experience, increase revenue and reduce operating costs. Driven by a team of experts with vast experience in MarTech, the company offers a wide range of products and solutions available both in the Cloud and On-Premises.