Allied Bank has entered into a strategic agreement with Oracle Corporation and Speridian Technologies, a Dubai-based implementation partner, to deploy a robust Customer Relationship Management (CRM) application. This collaboration marks a significant milestone in ABL’s ongoing digital transformation journey and its commitment to enhancing customer engagement across all service channels.
The signing ceremony was attended by senior leadership from Allied Bank, Oracle Pakistan, and Speridian Technologies.
Enhancing Customer Engagement Through CRM
The CRM software is a purpose-built solution designed to empower ABL in achieving its sales, service, and marketing goals while exceeding customer expectations. By implementing this unified and integrated platform, ABL aims to deliver consistent and personalized customer experiences across all digital and physical touchpoints. It will also streamline internal collaboration by providing departments with cohesive, real-time information to improve responsiveness and efficiency.
Leadership Remarks
Speaking at the occasion, Mr. Aizid Gill, CEO of Allied Bank, stated:
“CRM will enable ABL to focus more on customer relationships and meeting their personalized banking needs. This solution will boost sales through effective cross-sell and up-sell opportunities, enhance customer experience, and improve communication and service quality — leading to increased loyalty and productivity.”
Mr. Shahzad Akbani, Regional Director MEA at Speridian Technologies, added:
“ABL is one of the most respected banks in Pakistan, and we are honored to partner with them in this transformation. For a customer-centric bank like ABL, a modern CRM system is essential. With our global banking CRM experience, we aim to set a benchmark for the industry in Pakistan.”
About Oracle
Oracle provides integrated suites of applications along with secure, autonomous infrastructure across Oracle Cloud and on-premise environments.
Visit: oracle.com
About Speridian Technologies
Speridian Technologies is a global IT solutions and consulting firm with 16 years of experience in delivering enterprise-grade Customer Experience (CX) solutions. Headquartered in the U.S., the company operates in six countries with 15 offices and over 1,000 professionals. As long-standing Oracle Platinum Partners, they have successfully implemented Oracle solutions for 250+ clients worldwide.
Visit: www.speridian.com