Allied Bank has been honoured with the prestigious ‘Best Augmented and Virtual Reality Award’ at the Pakistan Digital Awards 2024. This recognition highlights the Bank’s innovation in launching its Metaverse Branch, a pioneering initiative in Pakistan’s digital banking landscape.
The Metaverse Branch delivers a completely virtual banking experience through an immersive, interactive environment. Customers can explore banking products and services in a fully digital space—without visiting a physical branch—enhancing accessibility and convenience for tech-savvy users.
This award is a testament to Allied Bank’s commitment to innovation, customer-centricity, and digital excellence. By integrating augmented and virtual reality (AR/VR) technologies into its service model, Allied Bank is redefining the future of banking in Pakistan and inspiring other institutions to follow suit.
Through forward-thinking solutions like the Metaverse Branch, Allied Bank continues to lead the way in transforming customer experience and operational efficiency, setting a new benchmark for digital banking innovation in the region.