Allied Bank has been honoured with the prestigious ‘Best Augmented and Virtual Reality Award’ at the Pakistan Digital Awards 2024. This accolade celebrates the bank’s pioneering efforts in launching its Metaverse Branch, which has set a new benchmark in digital banking within Pakistan.
The Metaverse Branch allows customers to experience banking in an entirely virtual environment. This groundbreaking initiative provides a fully immersive, interactive platform where users can explore various banking services without the need for physical presence.
The award recognizes Allied Bank’s commitment to embracing technology to enhance customer experience and streamline banking processes. By integrating augmented and virtual reality into their services, Allied Bank is not only revolutionizing the banking sector but also setting an example for other institutions to follow.