Allied Bank has embarked on a mission that extends far beyond its branch network — a nationwide cleanliness campaign, beginning from the Deosai plains and reaching into the very heart of Karachi’s Clifton Beach. This initiative reflects the Bank’s continued commitment to environmental conservation and fostering social responsibility among its employees and customers.
Clifton Beach: Karachi’s Coastal Jewel Under Threat
As one of Karachi’s most iconic and beloved seaside destinations, Clifton Beach offers scenic ocean views and serves as a hub of leisure activities. However, this natural landmark has long suffered from waste pollution, largely due to improper waste management and low public awareness.
Trash Troubles: A Grim Reality
Despite its natural beauty, Clifton Beach has faced a mounting waste crisis. Plastic debris, litter, and a lack of cleanup infrastructure have steadily degraded its environment. It was clear — action was urgently needed.
A Communal Effort for a Cleaner Tomorrow
On September 26, Allied Bank launched a massive clean-up drive at Clifton Beach. This was not a solo initiative — it was a united effort that brought together over 100 individuals, including:
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ABL senior management: Chief CRBG South, Chief BSG, Chief CIBG
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Group, Divisional, and Regional Heads
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Representatives from CRBG, BSG, TG, CIBG, A&RRG, CG, SEG, GS&SG, HRG, IBG, RMG
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Branch Managers (Karachi region)
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Green Banking Officer and senior members from Head Office Lahore
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A dedicated janitorial team of 50+ staff, supported by the local government
Rolling Up Our Sleeves: The Clean-Up in Action
The event began at the Nishan-e-Pakistan monument. Divided into 11 teams, participants covered over 2 kilometers of coastline under scorching heat. Equipped with gloves, trash bags, and sanitizers, the teams worked collaboratively to clear the area of visible litter and plastic waste.
More Than a Clean-Up: A Commitment to the Environment
This wasn’t just about removing trash — it was a statement of Allied Bank’s dedication to sustainability and environmental health. By involving employees, janitorial workers, and customers, the initiative successfully raised awareness about preserving Pakistan’s natural assets and promoted community responsibility.
Also Read: Allied Bank’s Cleanliness Drive at Deosai National Park