Allied Bank (ABL), Euronet Pakistan, and Giift Management Asia PTE have entered into a strategic partnership to introduce Pakistan’s first enterprise-wide loyalty solution. This digital-first initiative will enable Allied Bank customers to earn and redeem reward points across domestic and international markets through a unified platform.
A Global Rewards Marketplace for ABL Customers
Under this partnership, ABL customers will gain access to a dedicated rewards marketplace offering a wide variety of redemption options, including:
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900+ international airlines
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500,000+ hotels
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1,000+ airport lounges
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Gift cards/vouchers for 1,500+ global brands such as Starbucks, Amazon, Netflix, iTunes, and more
MOU Signing Ceremony at ABL Head Office, Lahore
The official agreement signing took place at Allied Bank’s Head Office in Lahore, attended by senior leadership from ABL, Euronet Pakistan, and Giift.
Leadership Remarks on the Strategic Partnership
“ABL, being one of the leading banks which has heavily invested in shifting customer behavior to ‘Digital First,’ is introducing yet another solution to reinforce its digital banking footprint. ABL has already shifted over 70% of its banking transactions to digital channels, and this loyalty program will incentivize further digital adoption. This agreement reflects ABL’s commitment to providing world-class solutions tailored to customers’ evolving needs and lifestyles.”
— Sohail Aziz, Chief Digital Banking Group, Allied Bank
“We are happy to onboard Allied Bank as our first client in Pakistan for this market-leading, enterprise-wide loyalty solution. Our goal is to offer diversified digital-first value propositions, and this ecosystem of international and domestic redemptions will help ABL expand digital adoption and enhance engagement across products and services.”
— Kashif Gaya, Chief Executive Officer, Euronet Pakistan
“As part of Giift’s global expansion, we are proud to enter Pakistan—an important loyalty marketplace in Asia. This partnership, facilitated by Euronet, supports ABL’s ‘Digital First’ vision and brings end-to-end loyalty technology that sets new industry benchmarks in the region.”
— Farah Sabbar, Managing Director GCC, Giift
About Allied Bank
Allied Bank is one of Pakistan’s leading banks, with a robust network of 1,425+ online branches and 1,570+ ATMs, serving a diverse clientele through a wide range of technology-enabled banking solutions.
Visit: www.abl.com
About Giift
Giift is a global leader in the loyalty industry, managing over 50,000 programs across 55+ countries and serving 130+ million users. Giift operates across loyalty issuance, exchange, and payment, offering enterprise clients a complete digital loyalty infrastructure.
Visit: www.giift.com
About Euronet Pakistan
Euronet Pakistan, part of Euronet Worldwide (NASDAQ: EEFT), delivers end-to-end payment and financial technology solutions. The company serves banks, retailers, and consumers through secure, scalable digital transaction platforms.
Visit: www.euronetpakistan.com