LAHORE — Allied Bank has announced its strategic selection of Sprinklr, a leading Unified Customer Experience Management (Unified-CXM) platform. The implementation will be carried out by Sprinklr’s partner, Speridian Technologies, enabling ABL to deploy Sprinklr’s suite of tools, including Modern Research, Modern Care, and Modern Engagement.
Allied Bank becomes the first bank in Pakistan to adopt Sprinklr across all major digital communication platforms—Facebook, Instagram, Twitter, YouTube, LinkedIn, and app stores—ensuring a unified process for engaging with, listening to, and supporting customers in real time.
The agreement was formally signed in the presence of senior management from both ABL and Speridian Technologies.
Improving Customer Engagement Across Digital Channels
With the rise in customer queries and feedback on social media and messaging platforms, ABL aims to use Sprinklr’s AI-powered Unified-CXM platform to deliver personalized, timely, and insightful customer engagement across its digital ecosystem.
Sprinklr is currently managing all of ABL’s social media channels, including interactions and feedback on the Google Play Store, helping the Bank gather actionable insights to enhance the myABL Digital Banking app experience.
Comments on the Strategic Partnership
“Allied Bank understands the power of digital to transform the customer experience. We are consistently focused on optimizing our customer journey across all digital touchpoints. Sprinklr will empower us to provide a seamless digital experience and gather essential insights from across channels.”
— Mr. Sohail Aziz, Chief Digital Banking, Allied Bank
“By embracing digitization, banks can provide enhanced customer services, which in turn builds customer loyalty. Despite the pandemic, Allied Bank has continued investing in newer technologies—giving them a definite edge over the competition. Sprinklr’s platform will provide ABL with a unified view of social data. Speridian is proud to be associated with ABL on this digitization journey.”
— Mr. Shahzad Akbani, Regional Director MEA, Speridian Technologies
“As more customers reach out to banks on digital channels, the financial services industry needs personal, compliant, and efficient ways to deepen customer relationships. We’re thrilled to help Allied Bank improve efficiency with automation and AI—freeing up time to exceed customer expectations with personalized marketing and engagement.”
— Kris Wood, Senior Vice President of EMEA, Sprinklr
About Allied Bank
Allied Bank is one of the largest banks in Pakistan, serving over 5 million customers, with a network of 1,400+ branches and 1,560+ ATMs. ABL delivers corporate, commercial, retail, and consumer banking services, with a strategic focus on digital transformation and seamless financial services for all customer segments.
Visit: www.abl.com
About Sprinklr
Sprinklr is a global enterprise software company delivering unified customer experience solutions across digital channels. With advanced AI, Sprinklr empowers leading global brands—including over 50% of the Fortune 100—to provide personalized, human-centered engagement. Headquartered in New York City, Sprinklr supports 1,000+ enterprise clients worldwide.
Visit: www.sprinklr.com
About Speridian Technologies
Speridian Technologies, based in Albuquerque, USA, is a global IT consulting and digital solutions provider. With a workforce of 1,500+ professionals in 21 offices across 6 countries, Speridian has delivered transformation services to 300+ clients since 2003. Their offerings include RPA, machine learning, NLP, predictive analytics, and next-gen customer experience solutions.
Visit: www.speridian.com