In line with its commitment to innovation and customer-centric banking services, Allied Bank has embarked on a strategic initiative to enhance decision-making through data-driven insights. This partnership, formalized with Telenor Pakistan, will leverage advanced analytics to support critical areas such as branch operations optimization, digital marketing refinement, digital product development, and cross-selling enhancements.
A Data-Led Collaboration
This collaboration aims to utilize white space analysis and customer persona identification to fuel smarter, insight-backed decisions across the Bank’s channels. Through this initiative, ABL will enhance customer targeting and improve service personalization by analyzing behavioral, demographic, and transactional data.
The agreement was signed during a formal event by:
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Mr. Muhammad Zaman – Group Head, Digital Business, ABL
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Mr. Mansoor Ahmed – National Head of Sales, B2B, Telenor Pakistan
The event was attended by senior leadership from both organizations, including:
From Allied Bank:
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Mr. Mujahid Ali – Chief Technology & Digital Transformation
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Mr. Mohsin Mithani – Chief Digital Officer
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Mr. Nauman ul Haq Qureshi – Chief Information Technology
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Mr. Shahid Amir – Chief Islamic Banking
From Telenor Pakistan:
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Mr. Shoaib Ilyas – Manager, Data Monetization
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Mr. Muhammad Akmal – Head, B2B Sales & Services (North)
This signing ceremony highlighted the mutual dedication of both organizations toward data-driven banking transformation.
Voices from the Leadership
Mr. Mohsin Mithani, Chief Digital Officer at ABL, emphasized the growing role of data in shaping the future of banking:
“In the contemporary digital landscape, data has emerged as a fundamental element in the decision-making process. Recognizing its pivotal role, we are seeking actionable insights that will guide our strategies—particularly in the realms of branch optimization and customer persona identification for targeted marketing.”
Mr. Mansoor Ahmed, from Telenor Pakistan, remarked:
“We are excited to partner with Allied Bank on this groundbreaking initiative, and we look forward to leveraging our expertise to support their data-driven objectives.”
About Allied Bank
Allied Bank is one of Pakistan’s leading financial institutions, with a nationwide network of 1,450+ branches and 1,550+ ATMs. It provides cutting-edge, technology-based banking solutions, including digital channels, personalized banking products, and innovation-focused services across its retail and corporate customer base.
About Telenor Pakistan
Telenor Pakistan, headquartered in Islamabad, is the country’s second-largest telecom operator, serving approximately 45 million subscribers. It offers a range of enterprise-level digital and data solutions aimed at empowering businesses through connectivity, analytics, and innovation.