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Allied Bank Partners with Bizmine – Telenor Pakistan For White Space Analysis and Customer Persona Identification

Categories: News Updates

In line with our longstanding commitment to innovation and providing customer centric banking services, Allied Bank Limited (ABL) is pleased to announce a new initiative aimed at leveraging data to enhance decision-making processes within the Bank. This endeavour, realized through a strategic collaboration with Telenor Pakistan, is focused on extracting valuable insights via data analysis. This partnership is set to empower ABL in several critical areas, including the optimization of branch operations, the refinement of digital marketing strategies, the development of cutting-edge digital products, and the improvement of cross-selling tactics.

The formalization of the partnership between Allied Bank Limited (ABL) and Telenor Pakistan was ceremoniously marked by a contract signing event. The agreement was signed by Mr. Muhammad Zaman, Group Head of Digital Business at Allied Bank Limited, and Mr. Mansoor Ahmed, National Head of Sales, B2B at Telenor Pakistan. The event was graced by the presence of senior management from Allied Bank Limited including Mr. Mujahid Ali, Chief Technology & Digital Transformation, Mr. Mohsin Mithani, Chief Digital Officer, Mr. Nauman ul Haq Qureshi, Chief Information Technology, and Mr. Shahid Amir, Chief Islamic Banking. Telenor Pakistan’s delegation included Mr. Shoaib Ilyas, Manager of Data Monetization, and Mr. Muhammad Akmal, Head of B2B Sales & Services, North. The ceremony underscored the mutual commitment to this collaboration and marked a significant milestone in the business relationship between the two organizations.

Mr. Mohsin Mithani, Chief Digital Officer at Allied Bank Limited, articulated his enthusiasm for the partnership, emphasizing the significance of data utilization in the current era. He remarked, “In the contemporary digital landscape, data has emerged as a fundamental element in the decision-making process. Recognizing its pivotal role, we are seeking actionable insights that will guide our strategies, particularly in the realms of branch optimization, and customer persona identification for targeted marketing.”

Mr. Mansoor Ahmed, National Head of Sales, B2B at Telenor Pakistan, added, “We are excited to partner with Allied Bank on this groundbreaking initiative, and we look forward to leveraging our expertise to support their data-driven objectives.”

About Allied Bank Limited

Allied Bank is one of the leading banks in Pakistan having a large network of over 1450+ branches & 1550+ ATMs in Pakistan and offers various technology-based products and services to its diverse clientele.

About Telenor Pakistan

Telenor Pakistan, headquartered in Islamabad, is the country’s second-largest cellular network operator. It serves ~45 million subscribers across Pakistan.

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