Allied Bank Ltd. (ABL) announced the signing of an agreement with Oracle Corporation and Speridian Technologies, a Dubai based implementation partner, to implement Customer Relationship Management (CRM) application to help support customer engagement capabilities across all service channels of the Bank.
The occasion was attended by senior management of ABL, Oracle Pakistan and Speridian.
CRM software is a tailored solution that will help ABL to implement customer-centric strategies for achieving servicing, sales and marketing goals and exceeding customer expectations. It will enable ABL to communicate effectively with customers and prospects, providing essential information at fingertips when needed. This will provide a unified and integrated platform to serve ABL’s customers across all touchpoints. CRM will also help internal departments to stay synchronized by virture of having access to consistent and cohesive information.
Speaking at the the occasion, Mr. Aizid Gill, CEO of ABL expressed his views that CRM will enable ABL to focus more on customer relationships and serving their personalized banking needs. CRM solution will help us boost sales by managing cross-sell / up-sell opportunities efficiently and improving overall customer experience; all leading to increased productivity, better service quality, increased loyality and efficient communication for Bank’s customers.
Mr. Shahzad Akbani, Regional Director MEA, Speridian Technologies said that “ABL is one of the largest and most well-respected banks of Pakistan and we feel very honored to be associated with them in their business transformation journey. For a customer-focused bank like ABL a modern and state of the art CRM system is a necessity. It will help ABL in exceeding customers expectations by delivering more personalized customer experiences. Speridian Technologies brings a team with global banking CRM experience to make this project an example for the Pakistan banking industry to follow.
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About Speridian Technologies:
Speridian Technologies is a global IT solutions and consulting company. They are experts in business modernization and have years of experience of delivering Customer Experience solutions. Speridian established 16 years back in USA. Today they have a global presence in 6 countries with 15 offices & having a global workforce of more than 1000 talented minds and have served over 250+ customers globally. Speridian have been Oracle Platinum Partners for more than a decade now and have been successfully implementing Oracle Solutions globally.